chapter 6



·        Organizational information
  Employees must be able to obtain and analyze to many different levels, formats and granularities of organizational information to make decision
  Successfully collecting, compiling, sorting and analyzing information can provide tremendous insight into how an organization is performing
Levels, formats, and granularities of organizational information
Transaction information and analytical information
·        The value of timely information
  Timeliness is an aspect of information that depends on the situation
-         Real-time information
 – immediate up-to-date information
-         Real-time system 
 – provides real-time information in response to query requests

·        The value of quality information
  Business decisions are only as good as the quality of the information used to make the decisions
  You never want to find yourself using technology to help you make a bad decision faster
  Characteristic of high-quality information include :
-         Accuracy
-         Completeness
-         Consistency
-         Uniqueness
-         Timeliness
·        Understanding the cost of poor information
  The four primary sources of low quality information include :
                     I.            Online customers intentionally enter inaccurate information to protect their privacy
                     II.            Information from different systems have different entry standards and formats
                     III.            Call center operators enter abbreviated or erroneous by accident or to save time
                     IV.            Third party and external information contains inconsistencies, inaccuracies and errors

 Potential business effects resulting from low quality information include :
-         Inability to accurately track customers
-         Difficulty identifying valuable customers
-         Inability to identify selling opportunities
-         Marketing to nonexistent customers
-         Difficulty tracking revenue due to inaccurate invoices
-         Inability to build strong customer relationship

·        Understanding the benefits of good information
-High quality information can significantly improve the chances of making a good decision
 -Good decision can directly impact an organization’s bottom line

Syaireen Shafiq,

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